Search Engine Optimization Techniques

In this writing, I will be pointing out some very important search engine optimization techniques or SEO tactics which, if they are well implemented, will surely bring you a decent number of visitors to your site through organic searches. Each of the named step needs to be done the right way if you want to succeed in your quest for traffic.


On-page SEO Techniques

On-page SEO techniques are often dependent on the structure of the website to be implemented properly. Some site layouts might push you to put aside some of the techniques that can be used for on-page optimization for others. However, the essential tips that I will cover here are the ones that could be used almost all the time. Let's dive in now...

Niche Keywords Research

One of the most important aspects and basis of Search Engine Optimization is 'Keyword Research'. This is the first step that needs done to help focus on the right target (keywords). Since many keywords that we might be interested in are most of the time competitive ones, it is therefore better to select and target achievable keywords or keyword phrases which have low competition. Moreover, using long tail keyword phrases are the best way to achieve SEO success.

Site Content Optimization Techniques

Search Engine Optimization techniques are not just about keywords but relate to everything done on the website as well. Provided that you already have a good and cleanly coded website, your content or article on each page should be unique and optimized as per your selected keyword phrase for the page to rank well in the search engines. It is recommended to target only one keyword phrase per page. It is also important that your selected keyword phrase appears one to three times across the page including at least once as a header (h1, h2 etc... ). You don't need to stuff keywords all around your page if you don't want to be penalized by search engines.

Meta Title, Keywords and Description

Based on your selected keywords after your researches, it is crucial to include the keyword phrase in your page meta title, meta keywords and meta description so that the three are related. Moreover, your main page title (header) should also contain your targeted keyword and the other headings, other related keywords. Adding an external link to a related authority page will also be helpful. As a rule of thumb, don't forget to have your keywords in the page URL.

What about off-page SEO tactics?

Should off-page search engine optimization techniques be added to the effort?

My answer is yes and no! Actually it will all depends on how your keyword research and on-page SEO were done. If your on-page techniques were employed correctly, you then don't really have to bother about off-page. However, you can still try to build some very relevant backlinks from authority websites to help give importance to your page and make some use of social medias to help drive even more traffic to your pages but if on-page is done properly, this will be largely enough to beat your competitors in terms of search engine ranking.

Improve Google Ranking

This is definitely something everyone is looking for; what to do to improve Google ranking of his website? Instead of giving out some tips right away, I think it will be a good idea to explain what ranking means here and to also point out some common mistakes many are doing in trying to get their site's ranking improved in the search engines results.

What is Google Ranking?

Being the major search engine, Google ranked websites based on relevancy of information to the search data input by web searchers. If the website has content relevant to the search criteria, Google will display the website in relevancy order in its search result pages (SERP). So, Google ranking simply means the position of a website in the search results. This term should however not be confused with Page Rank which refers to the importance of the website to the search engine.

Improve your website's ranking

Many have been working very hard trying to improve Google ranking of their websites only to see the opposite happening. This is somehow frustrating to see such kind of results after all they have have done. The issue here is that they have done much but not the right thing in the right way. It is true that backlinks are important but trying to buy them or hire people to get backlinks to your site are simply not the solution. If you think you can fool Google get your ranking improved in the search results, just forget it. Their algorithms are good enough to discover all these spamming methods. If you need to work on getting some backlinks, do it properly. Don't just try to sign up to directories, comment on blogs & forums only for the sake of getting links pointing to your website. Let it rather be natural. It's good to get some quality, niche-related backlinks but don't overdo or you'll mess up all the efforts.

So, what must I do to rank better in the search results?

It's simple! Just to everything naturally. Publish quality unique content on your website, update your site quite frequently, you may get some relevant backlinks form authority sites but don't overdo. Each of your page and article should also be properly optimization based on a good through keyword research so that you target the right one for each of your pages. It is also a good principle to target only one main keyword phrase per page.One other important on-page optimization principle to improve your site's Google ranking is to not stuff your keyword across the page. Make it optimized but keep it natural!

Search Engine Optimization a Must for Your Website

The most effective and fruitful thing one can do for their website is to optimize it. You must have heard now and then that it is essential to implement Search Engine Optimization (SEO) techniques for your website, and would have wondered what exactly it is. In simple terms, SEO can be explained as the list of web results comprising the query term, whenever a user types a query in any search engine and presses 'enter'.

Generally, the users tend to visit only the websites displayed on the top of this list, as they are perceived to be more relevant to the query. Now, the question which comes to mind is why are there only specific websites which are on the first page at the top. This is because of the very popular web marketing technique of SEO which helps search engines to find and rank the sites higher than the other millions of sites associated with the query; ultimately in generating traffic from search engines. In today's world when numerous new websites are added to the internet each day, SEO becomes a necessity else your website will be lost, serving no purpose. If you wish to grow your business faster, SEO will help you in assuring that your website stands at the top when compared to your competitors' websites. It will help you in sorting of specific keywords from your website on major search engines like Google, Yahoo, and BING.

SEO involves three important steps which include website research, then on-page optimization and lastly off-page optimization. Therefore, to start the SEO process in the first step it is important to initially do an extensive research and analysis, not only of your website but also of your competitors from the industry. This will give you an understanding of what is existing and what else is lacking in your website. Another aspect of research includes the keywords, on which you want to optimize your website, searching proper keywords is very important so the decision of choosing keywords should be done after looking deep into the local and global searches, and Google and Alexa ranking. The next step for SEO is done on-page optimization for your website. After research of website conversions, finding the ranks of website, number of pages indexed and find out the links, making a complete website assessment. Keeping all these points in mind you need to incorporate proper keyword at the right place, other than keywords including meta tags, sitemap, robots.txt can be of a great help if you are seeking effective on-page optimization of your website.

After you have done on-page you should proceed to off-page optimization which is not a one-time process but a continuous process unlike on-page. For raising your website ranking off-page activities are done which include article submission, directory submission, classified submission, blog posting, forum discussion, press release, blog commenting, social bookmarking (dig, delicious, reddit, Stumbleupon) and social media promotion (Facebook, twitter, LinkedIn). The submissions help in building a strong back links for your website which not only assist in search engine ranking but also will drive in traffic from the sites where submissions are done.

SEO makes sure that your websites appear in the search results when the keyword is entered by the user. SEO technique ensures that you are on the right path of web presence. Optimization of the website is essential today and every entrepreneur should do it to get his website ranking in the top ten positions and to ascertain that the audience can reach its website and products with ease. It can be very profitable for you as the people spend most of their time on the internet and want the desired product and service with a click.

Relevant Traffic Through a Contextual Link Building Service

Therefore, many outsourcing firms offer contextual link building service to help online websites get relevant and targeted traffic that can improve their revenues.

Contextual link building, as the name suggests, is a practice of generating and creating links from websites that are closely relevant to your targeted website. Google and other search engines pay huge importance to relevant links, because relevant links seem more natural. No website would link to your content unless it has something of value for them, right? Therefore, links from and to websites that are relevant to each other are given high importance in search results rankings.

Backlink in itself is a time consuming and quite a daunting procedure. A lot of technicalities involved in this process make it suitable for only professionals to handle. And when you add a specific Backlink technique like contextual links, it becomes even more difficult as finding and generating links to theme based websites that are relevant to yours can be overwhelming. Anticipating that, expert contextual link building service have appeared in the market, offering their expertise at quite competitive prices.

It is important to let one such service handle this important task for you. Not only because it can help you save a lot of valuable time that you can spend on any other business aspect that needs your focus, but also because the very technical nature of backlinks can make it an intense experience for you.

However, you must always keep in mind that not all SEO firms offer high end services. You might some firms that offer substandard services which can harm your back-link strategies. Therefore it makes sense to have a close look around and closely see which services are offering the results that can improve your own business practices. It may take time, but the time spent will be well worth it.

Contextual wards off many other one way link techniques that have become obsolete due to the modifications in search algorithms, most notably by Google and Yahoo! and hence provides you a more comprehensive and thorough linking strategy that helps you modernize your website's behind-the-scene workings. The top firms offering SEO can further educate you in detail how this one service can lead your way to increased revenues.

Gaining relevant traffic means having a guarantee that your SEO strategies are in perfect working condition, and performing to their best. In order to further increase your success ratio, have a detailed discussion with your contextual service to sharpen your tools even further.

5 Groundbreaking SEO Tips To Rank Your Website Higher Than Ever!

These 5 basic tips will help you to rank your website on top of search results. Your website is your best and most valuable tool and you must be sure that you maximize its potentials. Everyone has equal chance to rank their website on top of search rankings of search engine results, and here are some very simple steps you can take to hit the first rank on search engines result pages.

My groundbreaking SEO tips:

Writing Posts Accurately

The 1st step taken by any SEO campaign is to ensure that your Web Pages are accurate. This means that you have to make sure there are no dead links (links that point to or go to a 404 page) and no spelling mistakes and inaccuracies in your posts. Such errors are flagged as a red alert by search engine spiders when they come to crawl your site or index your site, and this all things will have a negative effect on your website's user experience and SEO.

Page Title Related To The Content

You must be sure that the page title you gave to your pages suits the individual page that it represents. If it's a Homepage of a Gold Jewellery Shop in any City, then the page title should be something like "Need Cheap and Durable Gold Neckless?" and Description should be something like - "We create affordable and top quality Gold Jewellery in Dubai".

300 words rule

Ever noticed Blog Posts or Website Pages that are ranking high on Google Search Engine? Those pages definitely have more than 300 words written on every web page or blog posts. In short words, you have to create content relevant to your website so that the search engines will look at your web pages and your website as a valuable thing. You should tell your customers about the services you offer, your current employees, You work with, Your current approach and the types of work you are doing. The more of the content you have, The better results you will get - as long as it's related to your website.

Adding Pictures To The Web Pages

Adding Pictures will make your web pages a lot more valuable. We would strongly recommend you to make some very high quality pics of your premises, the staff at your work. You should know that your website is a shop's window and you should make sure that it looks its best.

Adding IMG ALT Tags to Images

Uploading Images to Web Page is good but you need to add ALT Tag to images to describing the image to search engines. If you uploaded an image of a SmartPhone to your Web Page, whithout the IMG ALT Tag "A SmartPhone by Samsung" the Image will be valueless to Search Engines.

Appropriate URLs

The Urls of your Web Pages are very Important for Optimizing your Page for a keyword. You should make sure that the URL of your Web Page reflects the keywords of your Page Title. If your Web Page is about "How to SEO" than your URL should be something like [http://www.yourdomain.com/How-to-seo.html]


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Tips and Tricks to Creating the Perfect SEO Article ?

Creating That Perfect SEO Article

This goes out to all web-designers and blog or article writers. If you have already mastered the fundamental skills to create that perfect SEO article, then you may disregard this reading. On the other hand, if you have not mastered the fundamental skills or would like to learn how to create that perfect SEO article - continue reading.

For sure, there are many ways to use SEO techniques. One of the most popular ways is by incorporating SEO techniques into articles. Incorporating the SEO techniques into articles can actually bring in massive traffic to your website. Is that what you're looking for? Of course that's what you're looking for, if you're a web-designer of blog/article writer. Believe it or not, traffic is one of the key elements to a small business's success. Now, to incorporate the SEO techniques into an article you first (1) have to know what SEO writing is all about. Then, (2) you must invest some time putting the pieces together.

(1) What Is SEO Writing All About?
SEO writing is all about researching high quality keywords. In this case, "keywords" will become or should become your best friend. Why? Because the whole point is for you to target an audience that would already be interested in your product and or services. And, the more specific you are in your articles and title, the higher the rate of your conversation will be.

(2) Putting the Pieces Together
When putting the pieces together you have to set time aside to organize. First, strongly, think about (or go over) your product or services. Then, jot down some - main - keywords that relate to your product or services. Third, jot down some - supporting - keywords that relate to your product or services. Once you're done jotting down the main and supporting keywords, you are now ready to research. Research articles/info using the keywords you jotted down. After your research is done, you are now ready to write the first draft of your article. Remember, your article should be relevant to your product and services and should contain good enough information. That way, your potential client can not only be interested in your product or services, but also learn something new.

If the first draft of your article is within the range of 400 words, try to incorporate (or add) 4 main keywords and 2 supporting keywords throughout the article and title. Once this is done, go back and edit, spell check, etc. Finally, ready the article over to make sure that it is crisp.

And, you're done.


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