Evergreen SEO Strategies

When it comes to SEO, search engines have always been upgrading their algorithms to ensure that genuine searchers get the best possible results. However, some of the strategies have always remained on top of search engine optimization. Using these strategies would ensure that you are going to optimize your site for the long term. What are these evergreen SEO strategies? Read on to find out.

1. On-Page SEO

On-page SEO is one of the most important parts of a comprehensive optimization package. It involves optimizing the content and design of your website so as to rank higher on search engine results pages for targeted keywords. On-page optimization helps ensure that you are getting the most out of your SEO campaigns.

Keywords and phrases are key elements to the success of any on-page optimization strategy. After the keywords are selected, it is ensured that they are used carefully on all the webpages. The best strategy would be to use a specific keyword for each webpage. This can help in generating organic traffic from the leading search engines for all your keywords and phrase.

2. Rich Content

A business owner or manager would always know all the information about their products or services. While content is one important part of SEO strategy, it is important to present the information in the best possible way. You can go beyond optimized and useful text and use images and videos for educating your prospects and customers.

Ask any SEO expert and you would find that regularly posting useful content is one of the most important strategies in search engine optimization. When you post new and rich content on your site, search engines would be able to know that your site remains fresh and offers useful information to searchers.

3. Optimized Images

The next important strategy in SEO is using useful and optimized images on your website and in your content. Search engines now give more importance to optimized images than ever. This includes using keywords properly for naming images. Images show up on SERPs and are clicked by searchers to land on your pages.

The increasing popularity of websites like Pinterest mean that people are more interested than ever in searching and sharing unique images. Overall, images allow in making your content unique protecting it against getting lost in the crowd.

4. Proper Site Structure

When it comes to the structure of your site, there are many things to consider. Whether you must link to each page from the home page or only from the main pages, do you want to repeat the same info on the footer or eliminate the footer or should you hide the text on the homepage. Site structure plays an extremely important role in SEO. When your website is designed to deliver the right web page to each user, it would naturally be considered as a site with more authority in the eyes of search engines.

What are the essentials of a good site structure? You must display the links that you need to show. Make use of page hierarchy for grouping the internal pages into different categories. At the same time, make sure to link all the related products. All these strategies are going to help improve the SEO of your website while making it more useful to your target audience.

SEO Is Not a One Time Event

As a business professional, you probably get lots of calls and emails from "SEO gurus" almost daily. I don't know about you but I find it irritating to get cold, hard sales calls whilst trying to run my business? Some of these supposed "experts" will promise you everything in the world to get you to sign up for their services, but do you really need their help?

The answer is maybe. Maybe you do need help with SEO, but beware SEO is a never ending process not a one time fix! SEO stands for "search engine optimization". But, do you really know and understand what it means for your business?

I talk with business owners every single week who have the same misconception - they think that they only have to set up their website ONCE and Google will keep it ranked forever. Unfortunately, this is a MYTH.

All day long Website rankings on Google move around. Unless you know that and understand how to work with it, your site unfortunately is likely to disappear and not be found by those looking online for your products and services. Have you discovered this already? If you're not visible on pages 1 and maybe 2 on the search engine listing its highly unlikely that your website will ever generate leads for your business via a simple search on Google or other search engines!

You need to fully optimize your site when it is built but as I said earlier SEO is not a one time thing. It is an on going process that requires consistent activity to be effective. All the Panda and Penguin updates that Google made over the past year changed the position of multiple websites in the search engines rankings in a heart beat. Many hundreds of websites were also deindexed and disappeared from Google for ever! Keeping up to date with all the changes is a time consuming activity and few local business owners have the time to do it successfully.

A note of optimism however. Google, like other search engines has always loved fresh, relevant content. "Content is King" is the expression often used. One of the ways to optimize your website is by making sure that your website has fresh, relevant content consistently placed on the site. One way to ensure this is by creating a blog, consistently posting to it and providing valuable content for your visitor to see in the form of articles, audio and video entries.

SEO Basic Tips

Penguin 2.0 really took the SEO world by storm. More than a month after implementation, people are still focused on it. That's well and good. Search engine optimisation experts should really be concerned about their sites' link profile, the focus of this round of Google updates. But then again, they shouldn't forget about their pages' content, or specifically, their on-page SEO.

When we say on-page SEO, we are talking about the optimisation done within a website so its pages rank high in the search engines. Here, we need to focus on three elements: title, URL and content.When it comes to page titles, we need to remember that this appears in several places, such as the user's browser tab and the search engine results page. It is one of the first things seen by search engine spiders. So, it has to be descriptive of what's on the page. It should contain the site name, page name and a keyword or two. The title should be limited to 60 characters only.

The URL, on the other hand, should also describe what the page is about. For example, you have a winery in NSW. A page that talks about the winery can be named wineryNSW.html. In the same way, if you want to talk about the history of your winery, your URL should be named and organised optimally. This is a factor too. The history page about the winery can be named history.html, but it should be a page within the wineryNSW folder.

And then we have content; this is the most important aspect of on-page search engine optimisation.Your content should be helpful and informative. It is important to not think about search engine spiders when you do content. Many make the mistake of focusing on keywords, and they end creating spam content. Write naturally, and about people actually search about.

The relevance of your content is also important. Let's say that you want to write about tips on keeping whales as pets. No one keeps whales as pets so no one will search for your content. The search engines will not rank your content high for "whales" and "pets" separately neither. You should write about something that people will want to know about. That's the supply and demand side of SEO.

When you do write about something people will read, your page becomes linkable. It is relevant enough to be read, shared and even reposted. This is plus points in on-page SEO.With all this, plus the usual details (meta text and alternative text on images), you are all set to optimise your website.

SEO Expert To Optimize Your Website

SEO companies are a dime a dozen but true experts need to be sniffed out from the sea of specialists. Search engine optimization is not a task for beginners or people with no interest in finer details. It takes time to master and a good understand of what search engines want. So if there's a website you need optimized, leave it to the experts.

All SEO companies lure customers with claims of being the best. Weighing them based on certain criteria is, therefore, necessary to root out the good from the mediocre. Here's what you need to do to find an SEO company that can deliver exactly what you need.

Hit up a search engine

An SEO service that's truly among the best will be listed on the first page of a search engine's results. If a company can't get itself to appear there you can't expect it to do the same for your website. Those that are featured on the first page will charge heftier rates for their services but you can be guaranteed good work that's value for your money.

Ask around

If you know someone who uses an SEO service for their business, ask them where their website ranks. Don't opt for companies that only manage to get clients listed on the second or third pages. Internet users rarely check pages beyond the first so you'll only end up wasting money.

Check companies' websites

A peek into a company's website will tell you how professional it is. Good companies have tastefully designed sites, easy navigation, no annoying ads placed where you can't avoid clicking them and an overall sense of order. You can take the help of someone you know who has some knowledge about websites to gain insight.

Check case studies

A case study is detailed information about a project. A trusted company will provide in-depth insight about its projects, the names of clients and how they've helped them rank high. You can cross check the information by running a quick search to see if they do indeed rank on the first page.

How recognizable are they?

Successful services are associated with well-known authorities. For example, a company that's made its mark will have worked with recognizable clients. The more accreditations they have, the likelier they are to be legitimate and noteworthy.

Check the career section

Some companies list career opportunities on their websites and a check will reveal what sort of candidates they're looking for. A search for highly qualified personnel with years of experience indicates that the company doesn't settle for second best which means those working on your site are among the best in their field.

Progressiveness

A progressive company is one which utilizes the latest SEO techniques and stays up-to-date on current trends. To gauge if a company meets industry standards, you'll have to cross check its services which means having some knowledge about SEO yourself. The internet is a great place to know what's new and SEO forums are perfect places to gain insight.

Cost

You can get cheap SEO packages or very expensive deals. What's important is getting return on investment. It's a bad idea to opt for low cost if a company can't deliver its promise. So if you have to choose between one that offers very low rates for tall claims and another which charges a higher price for more realistic claims, go for the latter.

What Is SEO And How Does It Work?

The internet is similar to the earth where like people, the number of websites is steadily growing. And also like crowds, it's difficult to stand out from the rest unless it has unique qualities (read, relevant content). The technique used to make websites stand out is called search engine optimization or SEO. You may have come across it in your search of how to make a website 'pop'.

Let's say you own and manage a website that caters to DIY plumbing repair techniques. The content is well written with step-by-step guides given by experienced plumbers, the layout is attractive, images are placed appropriately and you've included helpful links to other similar websites. But, when you run a quick search on a search engine, you find that you aren't listed anywhere on the first page, let alone the top five. What are you doing wrong? Or more precisely, what aren't you doing right?

There are unique SEO techniques used by popular and high-ranking websites, the secrets of which we may never know. But all these techniques fall within the realm of what is possible to achieve using standard SEO methods.

Before moving to specifics, know that there are techniques not acceptable or legal in cyberspace that could get a website removed or an IP address banned. Known as unethical techniques they try to trick search engines to zero in on a site to generate traffic.

Link analysis

Link analysis refers to other websites linking back to a particular page or site. For example, your DIY plumbing website may have attracted the attention of other sites or you can make use of social media sites to link back to it. The more sites that link back, the better the chance of your site being ranked among the top 10 hits.

You can also make link exchanges by including links to other sites on your site in exchange for them doing the same with yours. Do make sure that you do this only with trusted sites that contain similar material to what yours does.

Keywords

Keywords means the use of specific words in relation to what a website or webpage is about. For example, you want DIYers to visit your site and check out the tips and tricks listed for plumbing repair. Including something like 'DIY plumbing repair techniques' on the title of the page as well as the words 'DIY, 'plumbing' and 'repair' in headers and text bodies will lure spiders/crawlers (search engine programs) to zone into your site.

Meta tags

Meta tags work behind the scenes to present a webpage in a readable and attractive format. They're part of HTML codes which form the backbone of many successful websites. These tags contain keywords that alert a search engine to their presence.

What you should understand about meta tags is that over the years, unscrupulous webmasters have used them to stuff in keywords to generate abnormally high traffic to websites that contain no relevant information to a user's query. As such, many search engines skim through meta tags and those found to contain too many keywords are flagged as spam. Therefore, if keywords are included in meta tags, they must follow strategic placement and be used only when necessary.

These are three of the basic techniques used to generate traffic to a website and increase its rankings on search engines. If the effort is too much or you find yourself becoming confused, contact an SEO consultant to help optimize your website.

SEO Optimization for Consistent and Quality Website Traffic

As far as organic listings are concerned, it's free. When your website is listed at the top of Google's search engine results pages (SERPs), you are not expected to set a budget for advertising nor need to spend money on account of pay per click programs. However, with the right SEO optimization techniques, your website is sure to get consistent and quality traffic. You don't need to shell out $10 for every individual who clicks on your advertisement. And, your site's visitors will not plummet to zero when your ad stops.

Positive Improvement of Traffic

With reporting and analytics tools in place, there is no reason to worry about poor traffic. Instead, you will experience a positive rise in traffic. When your website has quality content with SEO keywords pertinent to your business, you will get quick results, if not immediate. You need to be serious and get going with optimization efforts. Once this is done, the traffic will improve at a stable rate. And, more visitors mean more business. There are tools to monitor the activities of users on your website. This way, you can watch visitors coming to your site.

Improved ROI than Ads

Say for instance, you purchase 1000 web visitors from a paid advertisement. There are possibilities that only 2 percent of these visitors might get converted into a sale. On the contrary, when you are getting 1000 clicks from search engine optimization, 4 percent of the visitors will change into a sale. This means SEO ensures better conversion rates than paid ads. Google actually shows prospects who looked for the tag in your site. These are the potential customers who are searching for your products or services. A user might click on an advertisement accidentally, but when a person clicks on the results displayed in the SERPs, it is more valuable than a click resulting out of an ad.

Increased Brand Reliability

When your website tops the list in Google's SERPs, it implies that your company is reputed, and your website becomes a well-known brand. If Google decides to give you the top position, it means your business is important and potential customers start trusting you as a brand. Ads cannot give you the credibility as SEO does. Most online visitors are annoyed by ads and have blockers set up on their web browsers.

Helps You Achieve the Topmost Spot on Google

With white hat SEO optimization techniques, your site gets the topmost position in the results pages. So, it's a foolproof way to get thousands of visitors. And all of it, for a minimum up-front fee! And, there is the possibility of significant amount of sales.

Improve Google Ranking

This is definitely something everyone is looking for; what to do to improve Google ranking of his website? Instead of giving out some tips right away, I think it will be a good idea to explain what ranking means here and to also point out some common mistakes many are doing in trying to get their site's ranking improved in the search engines results.

What is Google Ranking?

Being the major search engine, Google ranked websites based on relevancy of information to the search data input by web searchers. If the website has content relevant to the search criteria, Google will display the website in relevancy order in its search result pages (SERP). So, Google ranking simply means the position of a website in the search results. This term should however not be confused with Page Rank which refers to the importance of the website to the search engine.

Improve your website's ranking

Many have been working very hard trying to improve Google ranking of their websites only to see the opposite happening. This is somehow frustrating to see such kind of results after all they have have done. The issue here is that they have done much but not the right thing in the right way. It is true that backlinks are important but trying to buy them or hire people to get backlinks to your site are simply not the solution. If you think you can fool Google get your ranking improved in the search results, just forget it. Their algorithms are good enough to discover all these spamming methods. If you need to work on getting some backlinks, do it properly. Don't just try to sign up to directories, comment on blogs & forums only for the sake of getting links pointing to your website. Let it rather be natural. It's good to get some quality, niche-related backlinks but don't overdo or you'll mess up all the efforts.

So, what must I do to rank better in the search results?

It's simple! Just to everything naturally. Publish quality unique content on your website, update your site quite frequently, you may get some relevant backlinks form authority sites but don't overdo. Each of your page and article should also be properly optimization based on a good through keyword research so that you target the right one for each of your pages. It is also a good principle to target only one main keyword phrase per page.One other important on-page optimization principle to improve your site's Google ranking is to not stuff your keyword across the page. Make it optimized but keep it natural!

Relevant Traffic Through a Contextual Link Building Service

Therefore, many outsourcing firms offer contextual link building service to help online websites get relevant and targeted traffic that can improve their revenues.

Contextual link building, as the name suggests, is a practice of generating and creating links from websites that are closely relevant to your targeted website. Google and other search engines pay huge importance to relevant links, because relevant links seem more natural. No website would link to your content unless it has something of value for them, right? Therefore, links from and to websites that are relevant to each other are given high importance in search results rankings.

Backlink in itself is a time consuming and quite a daunting procedure. A lot of technicalities involved in this process make it suitable for only professionals to handle. And when you add a specific Backlink technique like contextual links, it becomes even more difficult as finding and generating links to theme based websites that are relevant to yours can be overwhelming. Anticipating that, expert contextual link building service have appeared in the market, offering their expertise at quite competitive prices.

It is important to let one such service handle this important task for you. Not only because it can help you save a lot of valuable time that you can spend on any other business aspect that needs your focus, but also because the very technical nature of backlinks can make it an intense experience for you.

However, you must always keep in mind that not all SEO firms offer high end services. You might some firms that offer substandard services which can harm your back-link strategies. Therefore it makes sense to have a close look around and closely see which services are offering the results that can improve your own business practices. It may take time, but the time spent will be well worth it.

Contextual wards off many other one way link techniques that have become obsolete due to the modifications in search algorithms, most notably by Google and Yahoo! and hence provides you a more comprehensive and thorough linking strategy that helps you modernize your website's behind-the-scene workings. The top firms offering SEO can further educate you in detail how this one service can lead your way to increased revenues.

Gaining relevant traffic means having a guarantee that your SEO strategies are in perfect working condition, and performing to their best. In order to further increase your success ratio, have a detailed discussion with your contextual service to sharpen your tools even further.

Important Content Writing Tips

Content writing and blog writing is not as easy as it sounds nor is it as hard. There are many hurdles to get over and it may at times feel like you are writing the same thing over and over again. However, so long as your content is not plagiarized and is informative, you are on the right track. All in all, you have to consider some important points when creating content for your SEO web design.

Spell check: It is always hardest to spot your own mistakes no matter how many times you go through your content. The worst thing about misspellings in any content writing service is that it exudes the image that you are reckless. It is easy to lose your clients over simple spelling mistakes. Therefore, you must check and recheck your content before publishing it. Hire an editor or ask a friend to go through the content. The same applies when it comes to logo designing. You should not let the final decision be on you.

SEO: You are writing the web content for people to read. Therefore, even if the content is targeted at promoting your logo designing services, you need to optimize it for search engine searches. The easiest way of doing this is adding appropriate keywords in your content. You should do some research on some of the words and phrases that your readers might use when searching for your logo designing company. All in all, you should beware of the search engine rules and regulations. The use of too many keywords in a content writing is often referred to as spamming.

Be informative: Optimizing your content for search is not the only thing you have to do when it comes to web designing. You want readers to share your link and keep coming back for more. Therefore, you must make sure that the content you provide is informative and practical to your target audience. You must always have your audience in mind when creating your content. If the content does not inspire or help your readers in any way, you will lose them.

Be fresh: There is nobody that wants to read the same content over and over again. For that reason, you must do a little more research before creating your content. You want to grab the attention of your audience. Therefore, you should do a comprehensive research to ensure the information you give is not obvious or biased. Another important thing you should never do in your content writing service is to tell your clients why they should not buy from a certain company. This often sends the message that you are desperate and incompetent in competing.

Be organized: Lastly, you should make sure that your ideas are well organized. The best thing you can do is use bullets, headings and subheadings in your content. This enables your audience to skim through your content especially when they are in a hurry.The general rule of content creation is to make sure that your content is informative and easy to read. If you are inexperienced, never hesitate to outsource to a content writing service provide

How Do I Calculate the Value of an Inbound Link?

High Quality Inbound Links are a very important part of your SEO campaign but what criteria is involved in determining the value of an inbound link? While there are several factors that go into determining the value of an inbound link to your website, let's first look at Page Rank and how it impacts the value of a backlink.

Named after one of Google's founders, PageRank is an algorithm used by Google that conducts analysis on inbound links. The analysis algorithm defines a weight to an element in a hyper linked set of documents, such as your website. The weight that is assigned is referred to as PageRank.

The Google PageRank algorithm is proprietary and owned by Google. No one except Google knows the specifics of the algorithm but based on research, one can decipher the importance of acquiring high quality backlinks for their website. Each link serves as a "vote" or "referral" for the content of the webpage being linked to. If you have backlinks from a site the offers no value to an end user, the acquired link doesn't pass the "link juice" or "weight" to increase your PageRank.

Now that we've established what PageRank is and how it works, we can move on to how you can determine the value of a link to your site.With each referring backlink, "PR Weight" is passed from the link. The PR Weight is determined by the value of the page that hosts the link to your site, divided by the number of outbound links on that page, minus 15%.

Let's look at an example of how to determine the value of an inbound link and how it will increase your PageRank.

Your website is currently a PR2.
You acquire a backlink from a PR4 page with 25 outbound links.
The PR4 site carries a weight of 625/26 outbound links (including yours)=24.03. Now minus 15%=20.43. The value of the inbound link passes a 20.43 PR Weight to your page.
Your page is a PR2 which is equal to 25. Including the PR Weight passed to your page by your newest link, the total PR Weight is 45.43. Since the PR Weight of a PR3 page is 125, you are in need of more valuable inbound links to achieve the next level of PR3.
In addition to PR Weight, there are several additional factors you must consider when evaluating the value of a backlink to your site.

The referring webpage content should be relevant or similar to yours. A link from a site or page with irrelevant content, does not pass the same PR Weight as does a link from relevant content.

Natural Links
Contrary to popular belief, links from PR0 sites can improve your search ranking. For your link building campaign to look natural, you should have links coming from sites where PageRank varies from PR0 to PR4 or higher. If more than 5% of your inbound links are PR4 or higher, it arouses suspicion.

To summarize, the value of an inbound link is determined by the PR Weight that it passes to your webpage. The PR Weight is determined by the relevance it has to your content and the number of outbound links the referring webpage already has in existence.

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How to Optimize a 'Title' of a Blog?

What is a 'Title' tag?
Title tag is found inside the <head> section of an HTML document. When the web page is loaded, most of the browsers show the contents of this tag in the respective tab. From SEO perspective, this tag is most important as search engines understand the content of your webpage from this tag. Optimizing title promotes in optimizing your website to a great extent.


How to perfect the title?
There are a lot of misconceptions about writing a good title tag. This is really a simple task. By following a short list of guidelines you can create a perfect title tag for your site. Let's check them one by one.

Relevance is the key
Forget all other rules and keep the idea of relevance printed in your mind while writing titles. The title of your web page should be highly relevant to the contents of the page. All search engines give highest priority to this point, and if you win this, you are half way done. Think of a highly relevant and creative title.

Ensure there is something meaningful
Contents of this tag give the first clue to any search engine on what your web page is trying to tell its visitors. So, never leave it as "untitled" or "home" or "about us". It should reflect the contents of your page and it should form a complete thought.

Enrich it with your keywords
Include keywords in the title and avoid stuffing the title with lot of keywords. Title should include primary keyword and if necessary a secondary keyword. Ensure not to lose the natural flavor while creating the title. It should also not be done merely for the purpose of SEO.

Let it be not too long and short
It is a good practice to keep the length of the title between 70 and 80 characters including spaces and your primary keyword phrase is placed in the fist 50. Too short and too long keywords fetch you nothing. Note that everything you do for SEO should be in a moderate way, that is to say, never overdo anything!

Include your organization's name
Differentiate your listing from others and earn visitors trust by including your company's name. This is particularly important when you are looking at branding your company or products.

Unique 'Title' for each page
It is very important to write unique titles for each of your pages. Based on description of different product and services, each webpage requires unique titling. By not duplicating page titles, it makes search engine's job easier to index your web page.