Search Engine Optimization a Must for Your Website

The most effective and fruitful thing one can do for their website is to optimize it. You must have heard now and then that it is essential to implement Search Engine Optimization (SEO) techniques for your website, and would have wondered what exactly it is. In simple terms, SEO can be explained as the list of web results comprising the query term, whenever a user types a query in any search engine and presses 'enter'.

Generally, the users tend to visit only the websites displayed on the top of this list, as they are perceived to be more relevant to the query. Now, the question which comes to mind is why are there only specific websites which are on the first page at the top. This is because of the very popular web marketing technique of SEO which helps search engines to find and rank the sites higher than the other millions of sites associated with the query; ultimately in generating traffic from search engines. In today's world when numerous new websites are added to the internet each day, SEO becomes a necessity else your website will be lost, serving no purpose. If you wish to grow your business faster, SEO will help you in assuring that your website stands at the top when compared to your competitors' websites. It will help you in sorting of specific keywords from your website on major search engines like Google, Yahoo, and BING.

SEO involves three important steps which include website research, then on-page optimization and lastly off-page optimization. Therefore, to start the SEO process in the first step it is important to initially do an extensive research and analysis, not only of your website but also of your competitors from the industry. This will give you an understanding of what is existing and what else is lacking in your website. Another aspect of research includes the keywords, on which you want to optimize your website, searching proper keywords is very important so the decision of choosing keywords should be done after looking deep into the local and global searches, and Google and Alexa ranking. The next step for SEO is done on-page optimization for your website. After research of website conversions, finding the ranks of website, number of pages indexed and find out the links, making a complete website assessment. Keeping all these points in mind you need to incorporate proper keyword at the right place, other than keywords including meta tags, sitemap, robots.txt can be of a great help if you are seeking effective on-page optimization of your website.

After you have done on-page you should proceed to off-page optimization which is not a one-time process but a continuous process unlike on-page. For raising your website ranking off-page activities are done which include article submission, directory submission, classified submission, blog posting, forum discussion, press release, blog commenting, social bookmarking (dig, delicious, reddit, Stumbleupon) and social media promotion (Facebook, twitter, LinkedIn). The submissions help in building a strong back links for your website which not only assist in search engine ranking but also will drive in traffic from the sites where submissions are done.

SEO makes sure that your websites appear in the search results when the keyword is entered by the user. SEO technique ensures that you are on the right path of web presence. Optimization of the website is essential today and every entrepreneur should do it to get his website ranking in the top ten positions and to ascertain that the audience can reach its website and products with ease. It can be very profitable for you as the people spend most of their time on the internet and want the desired product and service with a click.

Relevant Traffic Through a Contextual Link Building Service

Therefore, many outsourcing firms offer contextual link building service to help online websites get relevant and targeted traffic that can improve their revenues.

Contextual link building, as the name suggests, is a practice of generating and creating links from websites that are closely relevant to your targeted website. Google and other search engines pay huge importance to relevant links, because relevant links seem more natural. No website would link to your content unless it has something of value for them, right? Therefore, links from and to websites that are relevant to each other are given high importance in search results rankings.

Backlink in itself is a time consuming and quite a daunting procedure. A lot of technicalities involved in this process make it suitable for only professionals to handle. And when you add a specific Backlink technique like contextual links, it becomes even more difficult as finding and generating links to theme based websites that are relevant to yours can be overwhelming. Anticipating that, expert contextual link building service have appeared in the market, offering their expertise at quite competitive prices.

It is important to let one such service handle this important task for you. Not only because it can help you save a lot of valuable time that you can spend on any other business aspect that needs your focus, but also because the very technical nature of backlinks can make it an intense experience for you.

However, you must always keep in mind that not all SEO firms offer high end services. You might some firms that offer substandard services which can harm your back-link strategies. Therefore it makes sense to have a close look around and closely see which services are offering the results that can improve your own business practices. It may take time, but the time spent will be well worth it.

Contextual wards off many other one way link techniques that have become obsolete due to the modifications in search algorithms, most notably by Google and Yahoo! and hence provides you a more comprehensive and thorough linking strategy that helps you modernize your website's behind-the-scene workings. The top firms offering SEO can further educate you in detail how this one service can lead your way to increased revenues.

Gaining relevant traffic means having a guarantee that your SEO strategies are in perfect working condition, and performing to their best. In order to further increase your success ratio, have a detailed discussion with your contextual service to sharpen your tools even further.

How Do I Calculate the Value of an Inbound Link?

High Quality Inbound Links are a very important part of your SEO campaign but what criteria is involved in determining the value of an inbound link? While there are several factors that go into determining the value of an inbound link to your website, let's first look at Page Rank and how it impacts the value of a backlink.

Named after one of Google's founders, PageRank is an algorithm used by Google that conducts analysis on inbound links. The analysis algorithm defines a weight to an element in a hyper linked set of documents, such as your website. The weight that is assigned is referred to as PageRank.

The Google PageRank algorithm is proprietary and owned by Google. No one except Google knows the specifics of the algorithm but based on research, one can decipher the importance of acquiring high quality backlinks for their website. Each link serves as a "vote" or "referral" for the content of the webpage being linked to. If you have backlinks from a site the offers no value to an end user, the acquired link doesn't pass the "link juice" or "weight" to increase your PageRank.

Now that we've established what PageRank is and how it works, we can move on to how you can determine the value of a link to your site.With each referring backlink, "PR Weight" is passed from the link. The PR Weight is determined by the value of the page that hosts the link to your site, divided by the number of outbound links on that page, minus 15%.

Let's look at an example of how to determine the value of an inbound link and how it will increase your PageRank.

Your website is currently a PR2.
You acquire a backlink from a PR4 page with 25 outbound links.
The PR4 site carries a weight of 625/26 outbound links (including yours)=24.03. Now minus 15%=20.43. The value of the inbound link passes a 20.43 PR Weight to your page.
Your page is a PR2 which is equal to 25. Including the PR Weight passed to your page by your newest link, the total PR Weight is 45.43. Since the PR Weight of a PR3 page is 125, you are in need of more valuable inbound links to achieve the next level of PR3.
In addition to PR Weight, there are several additional factors you must consider when evaluating the value of a backlink to your site.

The referring webpage content should be relevant or similar to yours. A link from a site or page with irrelevant content, does not pass the same PR Weight as does a link from relevant content.

Natural Links
Contrary to popular belief, links from PR0 sites can improve your search ranking. For your link building campaign to look natural, you should have links coming from sites where PageRank varies from PR0 to PR4 or higher. If more than 5% of your inbound links are PR4 or higher, it arouses suspicion.

To summarize, the value of an inbound link is determined by the PR Weight that it passes to your webpage. The PR Weight is determined by the relevance it has to your content and the number of outbound links the referring webpage already has in existence.

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