Evergreen SEO Strategies

When it comes to SEO, search engines have always been upgrading their algorithms to ensure that genuine searchers get the best possible results. However, some of the strategies have always remained on top of search engine optimization. Using these strategies would ensure that you are going to optimize your site for the long term. What are these evergreen SEO strategies? Read on to find out.

1. On-Page SEO

On-page SEO is one of the most important parts of a comprehensive optimization package. It involves optimizing the content and design of your website so as to rank higher on search engine results pages for targeted keywords. On-page optimization helps ensure that you are getting the most out of your SEO campaigns.

Keywords and phrases are key elements to the success of any on-page optimization strategy. After the keywords are selected, it is ensured that they are used carefully on all the webpages. The best strategy would be to use a specific keyword for each webpage. This can help in generating organic traffic from the leading search engines for all your keywords and phrase.

2. Rich Content

A business owner or manager would always know all the information about their products or services. While content is one important part of SEO strategy, it is important to present the information in the best possible way. You can go beyond optimized and useful text and use images and videos for educating your prospects and customers.

Ask any SEO expert and you would find that regularly posting useful content is one of the most important strategies in search engine optimization. When you post new and rich content on your site, search engines would be able to know that your site remains fresh and offers useful information to searchers.

3. Optimized Images

The next important strategy in SEO is using useful and optimized images on your website and in your content. Search engines now give more importance to optimized images than ever. This includes using keywords properly for naming images. Images show up on SERPs and are clicked by searchers to land on your pages.

The increasing popularity of websites like Pinterest mean that people are more interested than ever in searching and sharing unique images. Overall, images allow in making your content unique protecting it against getting lost in the crowd.

4. Proper Site Structure

When it comes to the structure of your site, there are many things to consider. Whether you must link to each page from the home page or only from the main pages, do you want to repeat the same info on the footer or eliminate the footer or should you hide the text on the homepage. Site structure plays an extremely important role in SEO. When your website is designed to deliver the right web page to each user, it would naturally be considered as a site with more authority in the eyes of search engines.

What are the essentials of a good site structure? You must display the links that you need to show. Make use of page hierarchy for grouping the internal pages into different categories. At the same time, make sure to link all the related products. All these strategies are going to help improve the SEO of your website while making it more useful to your target audience.

SEO Is Not a One Time Event

As a business professional, you probably get lots of calls and emails from "SEO gurus" almost daily. I don't know about you but I find it irritating to get cold, hard sales calls whilst trying to run my business? Some of these supposed "experts" will promise you everything in the world to get you to sign up for their services, but do you really need their help?

The answer is maybe. Maybe you do need help with SEO, but beware SEO is a never ending process not a one time fix! SEO stands for "search engine optimization". But, do you really know and understand what it means for your business?

I talk with business owners every single week who have the same misconception - they think that they only have to set up their website ONCE and Google will keep it ranked forever. Unfortunately, this is a MYTH.

All day long Website rankings on Google move around. Unless you know that and understand how to work with it, your site unfortunately is likely to disappear and not be found by those looking online for your products and services. Have you discovered this already? If you're not visible on pages 1 and maybe 2 on the search engine listing its highly unlikely that your website will ever generate leads for your business via a simple search on Google or other search engines!

You need to fully optimize your site when it is built but as I said earlier SEO is not a one time thing. It is an on going process that requires consistent activity to be effective. All the Panda and Penguin updates that Google made over the past year changed the position of multiple websites in the search engines rankings in a heart beat. Many hundreds of websites were also deindexed and disappeared from Google for ever! Keeping up to date with all the changes is a time consuming activity and few local business owners have the time to do it successfully.

A note of optimism however. Google, like other search engines has always loved fresh, relevant content. "Content is King" is the expression often used. One of the ways to optimize your website is by making sure that your website has fresh, relevant content consistently placed on the site. One way to ensure this is by creating a blog, consistently posting to it and providing valuable content for your visitor to see in the form of articles, audio and video entries.

SEO Basic Tips

Penguin 2.0 really took the SEO world by storm. More than a month after implementation, people are still focused on it. That's well and good. Search engine optimisation experts should really be concerned about their sites' link profile, the focus of this round of Google updates. But then again, they shouldn't forget about their pages' content, or specifically, their on-page SEO.

When we say on-page SEO, we are talking about the optimisation done within a website so its pages rank high in the search engines. Here, we need to focus on three elements: title, URL and content.When it comes to page titles, we need to remember that this appears in several places, such as the user's browser tab and the search engine results page. It is one of the first things seen by search engine spiders. So, it has to be descriptive of what's on the page. It should contain the site name, page name and a keyword or two. The title should be limited to 60 characters only.

The URL, on the other hand, should also describe what the page is about. For example, you have a winery in NSW. A page that talks about the winery can be named wineryNSW.html. In the same way, if you want to talk about the history of your winery, your URL should be named and organised optimally. This is a factor too. The history page about the winery can be named history.html, but it should be a page within the wineryNSW folder.

And then we have content; this is the most important aspect of on-page search engine optimisation.Your content should be helpful and informative. It is important to not think about search engine spiders when you do content. Many make the mistake of focusing on keywords, and they end creating spam content. Write naturally, and about people actually search about.

The relevance of your content is also important. Let's say that you want to write about tips on keeping whales as pets. No one keeps whales as pets so no one will search for your content. The search engines will not rank your content high for "whales" and "pets" separately neither. You should write about something that people will want to know about. That's the supply and demand side of SEO.

When you do write about something people will read, your page becomes linkable. It is relevant enough to be read, shared and even reposted. This is plus points in on-page SEO.With all this, plus the usual details (meta text and alternative text on images), you are all set to optimise your website.

SEO Expert To Optimize Your Website

SEO companies are a dime a dozen but true experts need to be sniffed out from the sea of specialists. Search engine optimization is not a task for beginners or people with no interest in finer details. It takes time to master and a good understand of what search engines want. So if there's a website you need optimized, leave it to the experts.

All SEO companies lure customers with claims of being the best. Weighing them based on certain criteria is, therefore, necessary to root out the good from the mediocre. Here's what you need to do to find an SEO company that can deliver exactly what you need.

Hit up a search engine

An SEO service that's truly among the best will be listed on the first page of a search engine's results. If a company can't get itself to appear there you can't expect it to do the same for your website. Those that are featured on the first page will charge heftier rates for their services but you can be guaranteed good work that's value for your money.

Ask around

If you know someone who uses an SEO service for their business, ask them where their website ranks. Don't opt for companies that only manage to get clients listed on the second or third pages. Internet users rarely check pages beyond the first so you'll only end up wasting money.

Check companies' websites

A peek into a company's website will tell you how professional it is. Good companies have tastefully designed sites, easy navigation, no annoying ads placed where you can't avoid clicking them and an overall sense of order. You can take the help of someone you know who has some knowledge about websites to gain insight.

Check case studies

A case study is detailed information about a project. A trusted company will provide in-depth insight about its projects, the names of clients and how they've helped them rank high. You can cross check the information by running a quick search to see if they do indeed rank on the first page.

How recognizable are they?

Successful services are associated with well-known authorities. For example, a company that's made its mark will have worked with recognizable clients. The more accreditations they have, the likelier they are to be legitimate and noteworthy.

Check the career section

Some companies list career opportunities on their websites and a check will reveal what sort of candidates they're looking for. A search for highly qualified personnel with years of experience indicates that the company doesn't settle for second best which means those working on your site are among the best in their field.

Progressiveness

A progressive company is one which utilizes the latest SEO techniques and stays up-to-date on current trends. To gauge if a company meets industry standards, you'll have to cross check its services which means having some knowledge about SEO yourself. The internet is a great place to know what's new and SEO forums are perfect places to gain insight.

Cost

You can get cheap SEO packages or very expensive deals. What's important is getting return on investment. It's a bad idea to opt for low cost if a company can't deliver its promise. So if you have to choose between one that offers very low rates for tall claims and another which charges a higher price for more realistic claims, go for the latter.

What Is SEO And How Does It Work?

The internet is similar to the earth where like people, the number of websites is steadily growing. And also like crowds, it's difficult to stand out from the rest unless it has unique qualities (read, relevant content). The technique used to make websites stand out is called search engine optimization or SEO. You may have come across it in your search of how to make a website 'pop'.

Let's say you own and manage a website that caters to DIY plumbing repair techniques. The content is well written with step-by-step guides given by experienced plumbers, the layout is attractive, images are placed appropriately and you've included helpful links to other similar websites. But, when you run a quick search on a search engine, you find that you aren't listed anywhere on the first page, let alone the top five. What are you doing wrong? Or more precisely, what aren't you doing right?

There are unique SEO techniques used by popular and high-ranking websites, the secrets of which we may never know. But all these techniques fall within the realm of what is possible to achieve using standard SEO methods.

Before moving to specifics, know that there are techniques not acceptable or legal in cyberspace that could get a website removed or an IP address banned. Known as unethical techniques they try to trick search engines to zero in on a site to generate traffic.

Link analysis

Link analysis refers to other websites linking back to a particular page or site. For example, your DIY plumbing website may have attracted the attention of other sites or you can make use of social media sites to link back to it. The more sites that link back, the better the chance of your site being ranked among the top 10 hits.

You can also make link exchanges by including links to other sites on your site in exchange for them doing the same with yours. Do make sure that you do this only with trusted sites that contain similar material to what yours does.

Keywords

Keywords means the use of specific words in relation to what a website or webpage is about. For example, you want DIYers to visit your site and check out the tips and tricks listed for plumbing repair. Including something like 'DIY plumbing repair techniques' on the title of the page as well as the words 'DIY, 'plumbing' and 'repair' in headers and text bodies will lure spiders/crawlers (search engine programs) to zone into your site.

Meta tags

Meta tags work behind the scenes to present a webpage in a readable and attractive format. They're part of HTML codes which form the backbone of many successful websites. These tags contain keywords that alert a search engine to their presence.

What you should understand about meta tags is that over the years, unscrupulous webmasters have used them to stuff in keywords to generate abnormally high traffic to websites that contain no relevant information to a user's query. As such, many search engines skim through meta tags and those found to contain too many keywords are flagged as spam. Therefore, if keywords are included in meta tags, they must follow strategic placement and be used only when necessary.

These are three of the basic techniques used to generate traffic to a website and increase its rankings on search engines. If the effort is too much or you find yourself becoming confused, contact an SEO consultant to help optimize your website.

SEO Optimization for Consistent and Quality Website Traffic

As far as organic listings are concerned, it's free. When your website is listed at the top of Google's search engine results pages (SERPs), you are not expected to set a budget for advertising nor need to spend money on account of pay per click programs. However, with the right SEO optimization techniques, your website is sure to get consistent and quality traffic. You don't need to shell out $10 for every individual who clicks on your advertisement. And, your site's visitors will not plummet to zero when your ad stops.

Positive Improvement of Traffic

With reporting and analytics tools in place, there is no reason to worry about poor traffic. Instead, you will experience a positive rise in traffic. When your website has quality content with SEO keywords pertinent to your business, you will get quick results, if not immediate. You need to be serious and get going with optimization efforts. Once this is done, the traffic will improve at a stable rate. And, more visitors mean more business. There are tools to monitor the activities of users on your website. This way, you can watch visitors coming to your site.

Improved ROI than Ads

Say for instance, you purchase 1000 web visitors from a paid advertisement. There are possibilities that only 2 percent of these visitors might get converted into a sale. On the contrary, when you are getting 1000 clicks from search engine optimization, 4 percent of the visitors will change into a sale. This means SEO ensures better conversion rates than paid ads. Google actually shows prospects who looked for the tag in your site. These are the potential customers who are searching for your products or services. A user might click on an advertisement accidentally, but when a person clicks on the results displayed in the SERPs, it is more valuable than a click resulting out of an ad.

Increased Brand Reliability

When your website tops the list in Google's SERPs, it implies that your company is reputed, and your website becomes a well-known brand. If Google decides to give you the top position, it means your business is important and potential customers start trusting you as a brand. Ads cannot give you the credibility as SEO does. Most online visitors are annoyed by ads and have blockers set up on their web browsers.

Helps You Achieve the Topmost Spot on Google

With white hat SEO optimization techniques, your site gets the topmost position in the results pages. So, it's a foolproof way to get thousands of visitors. And all of it, for a minimum up-front fee! And, there is the possibility of significant amount of sales.

Search Engine Optimization Techniques

In this writing, I will be pointing out some very important search engine optimization techniques or SEO tactics which, if they are well implemented, will surely bring you a decent number of visitors to your site through organic searches. Each of the named step needs to be done the right way if you want to succeed in your quest for traffic.


On-page SEO Techniques

On-page SEO techniques are often dependent on the structure of the website to be implemented properly. Some site layouts might push you to put aside some of the techniques that can be used for on-page optimization for others. However, the essential tips that I will cover here are the ones that could be used almost all the time. Let's dive in now...

Niche Keywords Research

One of the most important aspects and basis of Search Engine Optimization is 'Keyword Research'. This is the first step that needs done to help focus on the right target (keywords). Since many keywords that we might be interested in are most of the time competitive ones, it is therefore better to select and target achievable keywords or keyword phrases which have low competition. Moreover, using long tail keyword phrases are the best way to achieve SEO success.

Site Content Optimization Techniques

Search Engine Optimization techniques are not just about keywords but relate to everything done on the website as well. Provided that you already have a good and cleanly coded website, your content or article on each page should be unique and optimized as per your selected keyword phrase for the page to rank well in the search engines. It is recommended to target only one keyword phrase per page. It is also important that your selected keyword phrase appears one to three times across the page including at least once as a header (h1, h2 etc... ). You don't need to stuff keywords all around your page if you don't want to be penalized by search engines.

Meta Title, Keywords and Description

Based on your selected keywords after your researches, it is crucial to include the keyword phrase in your page meta title, meta keywords and meta description so that the three are related. Moreover, your main page title (header) should also contain your targeted keyword and the other headings, other related keywords. Adding an external link to a related authority page will also be helpful. As a rule of thumb, don't forget to have your keywords in the page URL.

What about off-page SEO tactics?

Should off-page search engine optimization techniques be added to the effort?

My answer is yes and no! Actually it will all depends on how your keyword research and on-page SEO were done. If your on-page techniques were employed correctly, you then don't really have to bother about off-page. However, you can still try to build some very relevant backlinks from authority websites to help give importance to your page and make some use of social medias to help drive even more traffic to your pages but if on-page is done properly, this will be largely enough to beat your competitors in terms of search engine ranking.

Improve Google Ranking

This is definitely something everyone is looking for; what to do to improve Google ranking of his website? Instead of giving out some tips right away, I think it will be a good idea to explain what ranking means here and to also point out some common mistakes many are doing in trying to get their site's ranking improved in the search engines results.

What is Google Ranking?

Being the major search engine, Google ranked websites based on relevancy of information to the search data input by web searchers. If the website has content relevant to the search criteria, Google will display the website in relevancy order in its search result pages (SERP). So, Google ranking simply means the position of a website in the search results. This term should however not be confused with Page Rank which refers to the importance of the website to the search engine.

Improve your website's ranking

Many have been working very hard trying to improve Google ranking of their websites only to see the opposite happening. This is somehow frustrating to see such kind of results after all they have have done. The issue here is that they have done much but not the right thing in the right way. It is true that backlinks are important but trying to buy them or hire people to get backlinks to your site are simply not the solution. If you think you can fool Google get your ranking improved in the search results, just forget it. Their algorithms are good enough to discover all these spamming methods. If you need to work on getting some backlinks, do it properly. Don't just try to sign up to directories, comment on blogs & forums only for the sake of getting links pointing to your website. Let it rather be natural. It's good to get some quality, niche-related backlinks but don't overdo or you'll mess up all the efforts.

So, what must I do to rank better in the search results?

It's simple! Just to everything naturally. Publish quality unique content on your website, update your site quite frequently, you may get some relevant backlinks form authority sites but don't overdo. Each of your page and article should also be properly optimization based on a good through keyword research so that you target the right one for each of your pages. It is also a good principle to target only one main keyword phrase per page.One other important on-page optimization principle to improve your site's Google ranking is to not stuff your keyword across the page. Make it optimized but keep it natural!

Search Engine Optimization a Must for Your Website

The most effective and fruitful thing one can do for their website is to optimize it. You must have heard now and then that it is essential to implement Search Engine Optimization (SEO) techniques for your website, and would have wondered what exactly it is. In simple terms, SEO can be explained as the list of web results comprising the query term, whenever a user types a query in any search engine and presses 'enter'.

Generally, the users tend to visit only the websites displayed on the top of this list, as they are perceived to be more relevant to the query. Now, the question which comes to mind is why are there only specific websites which are on the first page at the top. This is because of the very popular web marketing technique of SEO which helps search engines to find and rank the sites higher than the other millions of sites associated with the query; ultimately in generating traffic from search engines. In today's world when numerous new websites are added to the internet each day, SEO becomes a necessity else your website will be lost, serving no purpose. If you wish to grow your business faster, SEO will help you in assuring that your website stands at the top when compared to your competitors' websites. It will help you in sorting of specific keywords from your website on major search engines like Google, Yahoo, and BING.

SEO involves three important steps which include website research, then on-page optimization and lastly off-page optimization. Therefore, to start the SEO process in the first step it is important to initially do an extensive research and analysis, not only of your website but also of your competitors from the industry. This will give you an understanding of what is existing and what else is lacking in your website. Another aspect of research includes the keywords, on which you want to optimize your website, searching proper keywords is very important so the decision of choosing keywords should be done after looking deep into the local and global searches, and Google and Alexa ranking. The next step for SEO is done on-page optimization for your website. After research of website conversions, finding the ranks of website, number of pages indexed and find out the links, making a complete website assessment. Keeping all these points in mind you need to incorporate proper keyword at the right place, other than keywords including meta tags, sitemap, robots.txt can be of a great help if you are seeking effective on-page optimization of your website.

After you have done on-page you should proceed to off-page optimization which is not a one-time process but a continuous process unlike on-page. For raising your website ranking off-page activities are done which include article submission, directory submission, classified submission, blog posting, forum discussion, press release, blog commenting, social bookmarking (dig, delicious, reddit, Stumbleupon) and social media promotion (Facebook, twitter, LinkedIn). The submissions help in building a strong back links for your website which not only assist in search engine ranking but also will drive in traffic from the sites where submissions are done.

SEO makes sure that your websites appear in the search results when the keyword is entered by the user. SEO technique ensures that you are on the right path of web presence. Optimization of the website is essential today and every entrepreneur should do it to get his website ranking in the top ten positions and to ascertain that the audience can reach its website and products with ease. It can be very profitable for you as the people spend most of their time on the internet and want the desired product and service with a click.

Effective SEO Services In 2013

Since April 2012 when Google dropped the Penguin hammer there have been many more changes in SEO. Many thousands of  SEO companies have closed their virtual doors and many, many more SEO professionals have lost their jobs as Google has claimed more revenue from the internet and stripped websites of their ability to rank in the SERPs.

Unfortunately, even the SEO companies that have survived the devastating effects of the Penguin update have failed to move with the times.

As Google has introduced more and more convoluted rules to their algorithm, these changes have removed ordinary SEO company's ability to rank websites. Although this is unfortunate for these companies there is a much more alarming fact that is often not discussed.Not only are these SEO companies unable to rank their client's websites but the SEO techniques they are using are actually hurting their clients in the Google SERPs.

With search engine optimization services being offered that are based on over optimized anchor ratios many of their client's sites are literally millimetres away from being slapped by a penguin penalty. And, unfortunately it is becoming more evident with each passing day that non big brand names cannot and will never recover from a penguin penalty.

However, their clients are not aware of this.

Sadly for business owners, who are trying to build their online presence, finding a good SEO company that can actually produce results is becoming more and more difficult.

Foreign based SEO companies often make outlandish claims and will even go as far as to use others company's results as examples of what they can achieve or by using examples of rankings they have achieved for completely uncompetitive terms that are financially unviable from a business perspective.

Search Engine Optimization companies, especially offshore based SEO agencies that use workers with inferior English language skills, are quite content to take on clients whom they then fail to rank, so they lose those clients and then simply take on more.

SEO clients have become a disposal and recyclable asset in the business plan of many SEO companies.It is time that SEO companies were held responsible for their actions and I urge every potential SEO client to do their due diligence when they consider which SEO services to use.Be sure that the SEO Company knows what they are talking about. Ask them about the Penguin update. Drill into their knowledge of Panda and ask them for examples of keywords that they have ranked websites for.

Also ensure that the company supplied you with an exact match count of the searches performed for the keywords they have ranked.Many SEO companies show their success ranking sites for keywords that get less than 200 hits per month. This is useless.

Relevant Traffic Through a Contextual Link Building Service

Therefore, many outsourcing firms offer contextual link building service to help online websites get relevant and targeted traffic that can improve their revenues.

Contextual link building, as the name suggests, is a practice of generating and creating links from websites that are closely relevant to your targeted website. Google and other search engines pay huge importance to relevant links, because relevant links seem more natural. No website would link to your content unless it has something of value for them, right? Therefore, links from and to websites that are relevant to each other are given high importance in search results rankings.

Backlink in itself is a time consuming and quite a daunting procedure. A lot of technicalities involved in this process make it suitable for only professionals to handle. And when you add a specific Backlink technique like contextual links, it becomes even more difficult as finding and generating links to theme based websites that are relevant to yours can be overwhelming. Anticipating that, expert contextual link building service have appeared in the market, offering their expertise at quite competitive prices.

It is important to let one such service handle this important task for you. Not only because it can help you save a lot of valuable time that you can spend on any other business aspect that needs your focus, but also because the very technical nature of backlinks can make it an intense experience for you.

However, you must always keep in mind that not all SEO firms offer high end services. You might some firms that offer substandard services which can harm your back-link strategies. Therefore it makes sense to have a close look around and closely see which services are offering the results that can improve your own business practices. It may take time, but the time spent will be well worth it.

Contextual wards off many other one way link techniques that have become obsolete due to the modifications in search algorithms, most notably by Google and Yahoo! and hence provides you a more comprehensive and thorough linking strategy that helps you modernize your website's behind-the-scene workings. The top firms offering SEO can further educate you in detail how this one service can lead your way to increased revenues.

Gaining relevant traffic means having a guarantee that your SEO strategies are in perfect working condition, and performing to their best. In order to further increase your success ratio, have a detailed discussion with your contextual service to sharpen your tools even further.

Important Content Writing Tips

Content writing and blog writing is not as easy as it sounds nor is it as hard. There are many hurdles to get over and it may at times feel like you are writing the same thing over and over again. However, so long as your content is not plagiarized and is informative, you are on the right track. All in all, you have to consider some important points when creating content for your SEO web design.

Spell check: It is always hardest to spot your own mistakes no matter how many times you go through your content. The worst thing about misspellings in any content writing service is that it exudes the image that you are reckless. It is easy to lose your clients over simple spelling mistakes. Therefore, you must check and recheck your content before publishing it. Hire an editor or ask a friend to go through the content. The same applies when it comes to logo designing. You should not let the final decision be on you.

SEO: You are writing the web content for people to read. Therefore, even if the content is targeted at promoting your logo designing services, you need to optimize it for search engine searches. The easiest way of doing this is adding appropriate keywords in your content. You should do some research on some of the words and phrases that your readers might use when searching for your logo designing company. All in all, you should beware of the search engine rules and regulations. The use of too many keywords in a content writing is often referred to as spamming.

Be informative: Optimizing your content for search is not the only thing you have to do when it comes to web designing. You want readers to share your link and keep coming back for more. Therefore, you must make sure that the content you provide is informative and practical to your target audience. You must always have your audience in mind when creating your content. If the content does not inspire or help your readers in any way, you will lose them.

Be fresh: There is nobody that wants to read the same content over and over again. For that reason, you must do a little more research before creating your content. You want to grab the attention of your audience. Therefore, you should do a comprehensive research to ensure the information you give is not obvious or biased. Another important thing you should never do in your content writing service is to tell your clients why they should not buy from a certain company. This often sends the message that you are desperate and incompetent in competing.

Be organized: Lastly, you should make sure that your ideas are well organized. The best thing you can do is use bullets, headings and subheadings in your content. This enables your audience to skim through your content especially when they are in a hurry.The general rule of content creation is to make sure that your content is informative and easy to read. If you are inexperienced, never hesitate to outsource to a content writing service provide

Hire a Pro SEO Service for Your Social Media Optimization

If you have a business website, you would want to use every means you can to get visitors to your site in order for you to make sales. The only way to achieve this is by effectively marketing your site on the media using modern tools. This can be a difficult task to undertake because of all the complexities involved. You therefore need to hire a professional SEO service to market your website on your behalf as you focus on growing your business's productivity. The services that SEO companies offer include social media optimization (SMO), video creation and video submission among others. Let's take a closer look.

Social media optimization or SMO basically means using social media and platforms to spread word about your business. It's the online version of word of mouth advertising and has proven immensely effective in promoting products and services because most people are more likely to trust their friend's recommendation than an advertisement on traditional media such as TV or print ads.

Social media optimization allows you to build personal relationships and trust with your target customers online and this makes it possible to indirectly market your services or products through conversations that they have on the social platforms. The SMO services provided by SEO companies help in creating awareness for your brand as more people see your business name and other details such as your contacts, link to your website, logo, etc. You stand to benefit from the trust emanating from natural relationships and connections that develop on social media networks such as Facebook and Twitter.

Professional SEO companies also offer the video submission service. It's no secret that people enjoy taking videos and spend hours at a time watching them online because in addition to passing a message, they are entertaining. However, it's not just any video that goes viral on the internet. It has to be interesting. So if you are thinking about using a video to launch your product, you need to use a professional SEO service to successfully undertake your video submission. A video submission is especially useful when you need to demonstrate how your new product works without having to write a long explanation. But you need to keep in mind that videos usually complement other forms of advertising.

But what if I don't know anything about creating videos? You don't have to worry about that either. The same SEO Company can provide you with a video creation service. You probably have neither the time nor the expertise to create interesting videos for your target audience. So why not have a professional to the video creation for you? Make sure that you choose a company that has been doing video creation for years so that you benefit from its extensive experience. This highly increases the chances of your video being shared across social networks and ultimately directing traffic to your site. It is only by choosing the best SEO service that you can be sure that your website will attract a lot of visitors thus translating into sales.

Safe Measurement for SEO Impact From Social Media

Search engine optimization continues to become a more complex web of on and off-page factors every day.Social media is a critical factor that will help to make huge impact on search engine rankings. The relationship between these two are one of the confusing aspects of internet marketing strategy. It is the critical part of the SEO strategy, because it helps to boost SEO rankings and maximize the online presence. Why it so important for Search engine optimization? These sites are the medium that connects your content and branding efforts to people online. You may have the best content in the world, but without social web services, hardly anyone will find it.

Social media is the agent that has been built to connect people and ideas around the web. It simplifies the process of sharing content in online. SEO and social media work together to make your site find able online. Also it increases domain authority and the number of inbound links to your websites.

How to use social web services for SEO?

Suitable Platform: First survey the social media landscape and strategically choose platforms which most suitable to your business. This helps you to concentrate more on your selected platform and build a strong presence on the web. Have a strong impact on major SM platforms like Facebook and Twitter, but after that, think about what is best for your business.

Utilize it completely: Once you decide to invest in a social sites, make sure you actually use it. An empty Facebook or Google+ pages does nothing for you, it will badly affect your online presence.

Share high-value content: When you share things through your social media account, link to quality content on your site; don't simply link to your homepage. Quality and quantity are one of important aspects of the website content. Quality means that the content should be well written and it should be clearly understood by the customers. For our purposes, however, it also means that content should be rich in keywords, informative and interesting, so that the visitor feels they've learned something. Such is the power of Quality content. Quantity, on the other hand, means that your website should be updated regularly with new content added.

Build your Brand: This works best when it is part of a larger effort to build your brand. Many platforms allow you to customize your and doing so will help you to be visible. Be sure to use a communication style that's consistent with your brand guidelines in order not to confuse your constituents to brag about your achievements.

Fill out profile information: This one seems obvious, but some people do ignore it. Adding as much relevant information and as many links as possible into your profile makes you easier to find. Don't ignore these options.

How Social SEO affect your Business ?

It helps the search engines to find and index your content hastily. This means that latest updates of your business will find its way to Page 1 of Google faster if it is spread on social media.

Social SEO gives you a free advertisement for business or websites. Spend time in making your presence felt on social sites and build up a strong following. Twitter and Facebook are two of the best ways to get a media presence, but consistency and efforts are required to build up and maintain a fan following.

While interacting with people through web services, you are helping increase awareness about your brand or product. If you have any exclusive ideas or updates do not wait to shout it out through such sites.. It would always be smart to plan a long-term strategy to pull in more publicity.

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5 Groundbreaking SEO Tips To Rank Your Website Higher Than Ever!

These 5 basic tips will help you to rank your website on top of search results. Your website is your best and most valuable tool and you must be sure that you maximize its potentials. Everyone has equal chance to rank their website on top of search rankings of search engine results, and here are some very simple steps you can take to hit the first rank on search engines result pages.

My groundbreaking SEO tips:

Writing Posts Accurately

The 1st step taken by any SEO campaign is to ensure that your Web Pages are accurate. This means that you have to make sure there are no dead links (links that point to or go to a 404 page) and no spelling mistakes and inaccuracies in your posts. Such errors are flagged as a red alert by search engine spiders when they come to crawl your site or index your site, and this all things will have a negative effect on your website's user experience and SEO.

Page Title Related To The Content

You must be sure that the page title you gave to your pages suits the individual page that it represents. If it's a Homepage of a Gold Jewellery Shop in any City, then the page title should be something like "Need Cheap and Durable Gold Neckless?" and Description should be something like - "We create affordable and top quality Gold Jewellery in Dubai".

300 words rule

Ever noticed Blog Posts or Website Pages that are ranking high on Google Search Engine? Those pages definitely have more than 300 words written on every web page or blog posts. In short words, you have to create content relevant to your website so that the search engines will look at your web pages and your website as a valuable thing. You should tell your customers about the services you offer, your current employees, You work with, Your current approach and the types of work you are doing. The more of the content you have, The better results you will get - as long as it's related to your website.

Adding Pictures To The Web Pages

Adding Pictures will make your web pages a lot more valuable. We would strongly recommend you to make some very high quality pics of your premises, the staff at your work. You should know that your website is a shop's window and you should make sure that it looks its best.

Adding IMG ALT Tags to Images

Uploading Images to Web Page is good but you need to add ALT Tag to images to describing the image to search engines. If you uploaded an image of a SmartPhone to your Web Page, whithout the IMG ALT Tag "A SmartPhone by Samsung" the Image will be valueless to Search Engines.

Appropriate URLs

The Urls of your Web Pages are very Important for Optimizing your Page for a keyword. You should make sure that the URL of your Web Page reflects the keywords of your Page Title. If your Web Page is about "How to SEO" than your URL should be something like [http://www.yourdomain.com/How-to-seo.html]


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Tips and Tricks to Creating the Perfect SEO Article ?

Creating That Perfect SEO Article

This goes out to all web-designers and blog or article writers. If you have already mastered the fundamental skills to create that perfect SEO article, then you may disregard this reading. On the other hand, if you have not mastered the fundamental skills or would like to learn how to create that perfect SEO article - continue reading.

For sure, there are many ways to use SEO techniques. One of the most popular ways is by incorporating SEO techniques into articles. Incorporating the SEO techniques into articles can actually bring in massive traffic to your website. Is that what you're looking for? Of course that's what you're looking for, if you're a web-designer of blog/article writer. Believe it or not, traffic is one of the key elements to a small business's success. Now, to incorporate the SEO techniques into an article you first (1) have to know what SEO writing is all about. Then, (2) you must invest some time putting the pieces together.

(1) What Is SEO Writing All About?
SEO writing is all about researching high quality keywords. In this case, "keywords" will become or should become your best friend. Why? Because the whole point is for you to target an audience that would already be interested in your product and or services. And, the more specific you are in your articles and title, the higher the rate of your conversation will be.

(2) Putting the Pieces Together
When putting the pieces together you have to set time aside to organize. First, strongly, think about (or go over) your product or services. Then, jot down some - main - keywords that relate to your product or services. Third, jot down some - supporting - keywords that relate to your product or services. Once you're done jotting down the main and supporting keywords, you are now ready to research. Research articles/info using the keywords you jotted down. After your research is done, you are now ready to write the first draft of your article. Remember, your article should be relevant to your product and services and should contain good enough information. That way, your potential client can not only be interested in your product or services, but also learn something new.

If the first draft of your article is within the range of 400 words, try to incorporate (or add) 4 main keywords and 2 supporting keywords throughout the article and title. Once this is done, go back and edit, spell check, etc. Finally, ready the article over to make sure that it is crisp.

And, you're done.


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How Do I Calculate the Value of an Inbound Link?

High Quality Inbound Links are a very important part of your SEO campaign but what criteria is involved in determining the value of an inbound link? While there are several factors that go into determining the value of an inbound link to your website, let's first look at Page Rank and how it impacts the value of a backlink.

Named after one of Google's founders, PageRank is an algorithm used by Google that conducts analysis on inbound links. The analysis algorithm defines a weight to an element in a hyper linked set of documents, such as your website. The weight that is assigned is referred to as PageRank.

The Google PageRank algorithm is proprietary and owned by Google. No one except Google knows the specifics of the algorithm but based on research, one can decipher the importance of acquiring high quality backlinks for their website. Each link serves as a "vote" or "referral" for the content of the webpage being linked to. If you have backlinks from a site the offers no value to an end user, the acquired link doesn't pass the "link juice" or "weight" to increase your PageRank.

Now that we've established what PageRank is and how it works, we can move on to how you can determine the value of a link to your site.With each referring backlink, "PR Weight" is passed from the link. The PR Weight is determined by the value of the page that hosts the link to your site, divided by the number of outbound links on that page, minus 15%.

Let's look at an example of how to determine the value of an inbound link and how it will increase your PageRank.

Your website is currently a PR2.
You acquire a backlink from a PR4 page with 25 outbound links.
The PR4 site carries a weight of 625/26 outbound links (including yours)=24.03. Now minus 15%=20.43. The value of the inbound link passes a 20.43 PR Weight to your page.
Your page is a PR2 which is equal to 25. Including the PR Weight passed to your page by your newest link, the total PR Weight is 45.43. Since the PR Weight of a PR3 page is 125, you are in need of more valuable inbound links to achieve the next level of PR3.
In addition to PR Weight, there are several additional factors you must consider when evaluating the value of a backlink to your site.

The referring webpage content should be relevant or similar to yours. A link from a site or page with irrelevant content, does not pass the same PR Weight as does a link from relevant content.

Natural Links
Contrary to popular belief, links from PR0 sites can improve your search ranking. For your link building campaign to look natural, you should have links coming from sites where PageRank varies from PR0 to PR4 or higher. If more than 5% of your inbound links are PR4 or higher, it arouses suspicion.

To summarize, the value of an inbound link is determined by the PR Weight that it passes to your webpage. The PR Weight is determined by the relevance it has to your content and the number of outbound links the referring webpage already has in existence.

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How to Optimize a 'Title' of a Blog?

What is a 'Title' tag?
Title tag is found inside the <head> section of an HTML document. When the web page is loaded, most of the browsers show the contents of this tag in the respective tab. From SEO perspective, this tag is most important as search engines understand the content of your webpage from this tag. Optimizing title promotes in optimizing your website to a great extent.


How to perfect the title?
There are a lot of misconceptions about writing a good title tag. This is really a simple task. By following a short list of guidelines you can create a perfect title tag for your site. Let's check them one by one.

Relevance is the key
Forget all other rules and keep the idea of relevance printed in your mind while writing titles. The title of your web page should be highly relevant to the contents of the page. All search engines give highest priority to this point, and if you win this, you are half way done. Think of a highly relevant and creative title.

Ensure there is something meaningful
Contents of this tag give the first clue to any search engine on what your web page is trying to tell its visitors. So, never leave it as "untitled" or "home" or "about us". It should reflect the contents of your page and it should form a complete thought.

Enrich it with your keywords
Include keywords in the title and avoid stuffing the title with lot of keywords. Title should include primary keyword and if necessary a secondary keyword. Ensure not to lose the natural flavor while creating the title. It should also not be done merely for the purpose of SEO.

Let it be not too long and short
It is a good practice to keep the length of the title between 70 and 80 characters including spaces and your primary keyword phrase is placed in the fist 50. Too short and too long keywords fetch you nothing. Note that everything you do for SEO should be in a moderate way, that is to say, never overdo anything!

Include your organization's name
Differentiate your listing from others and earn visitors trust by including your company's name. This is particularly important when you are looking at branding your company or products.

Unique 'Title' for each page
It is very important to write unique titles for each of your pages. Based on description of different product and services, each webpage requires unique titling. By not duplicating page titles, it makes search engine's job easier to index your web page.